Did The Game really die his hair red?

well i see the pic on youtube advertising red nation, and he has red hair. now i like his music, and i understand his message, but i think the red hair is 1. taking it a lil bit too far. 2. not very gangsta. and 3. sorta looks a lil homo (not that theres anything wrong with that... but there IS something wrong with that. u cant be a gangster rapper and take it up the /\ss!! its just not that gangsta!!!) what is he thinking??? and did he really do it or is it just paint for the ad?